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Research papers

Marketing to men in the millennium

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically it presents the way we can use the input of the latest global RIO (Research International Observer) project to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Panos Assiotis, David Jones
September 1, 1998
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Citation

Assiotis and Jones (1998a, September 01). Marketing to men in the millennium. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-to-men-in-the-millennium